More clients can add TV advertising to the marketing mix
Did you know that the current rules ITV, Channel 4 and Five are allowed only for 7 minutes of advertising per hour (averaged over the day), with a maximum of 12 minutes at peak time on ITV 1?
These rules we preserve increasingly bombarded with messages like on the pond. However, Ofcom has recently submitted a proposal to increase the amount of advertising can not show the British channels. Upgrading an agency issue, it is a double-edge medal. The increase in the number of minutes for the sale may mean that ITV, Channel 4 and Five are to be declining media at the expense of airtime complete, if it is cheaper and that means more customers can add TV advertising the marketing mix.
For satellite and cable channels have slightly different rules and can not be averaged 9 minutes per hour of ads, but many of these stations to fill minute battle and as a consequence, it is cheaper for your TV spots .
From Consideration to-point, the risk exists that the quality of ads decrease, given that the current rising cost of media have encouraged creativity and investment in production values - You only experience ” home-made “Feel some ads on more obscure channels.
Broadcaster, increased by only sell minutes, the beginning of the end of the rate hike media, which have advanced their businesses. With some of their heart trades such as revenue-generating Junk Food and alcohol, even with restrictions on advertising, they could end more time to advertise products less. If that happens, we could be worse quality of advertising to fill the additional minutes.
Broadcaster are not interested in the status quo, and if the rules are changed, they are probably under pressure to increase the amount of ads, but they show reluctant they may be. The major brands, advertisers are also interested in things as they are the limits of current work in their favour by higher advertising costs and maintain smaller screens.
All ads are often funny in their own right (sometimes more than the programs themselves) and, although we all perhaps whether we want more ads, we certainly want the most quality. So, if we become familiar with your company advertising on television, do not skimp on the creators and production costs.
Everybody understands something about running a business knows that well placed ads and commercials are an important condition for the line of a company. Consumers rely on them for information on products and services. But the question remains how much is too much? And why not the quality of high priority?
Companies have spent billions this year to communicate all that toothpaste at home loans and shoes chocolate, while innovative ads can seize our attention to the separate section, the products are in our heads? And they call us to act, are even more in the shops to buy? One thing is certain, and that is the question: “Are there too many ads on television?”